Coca-Cola Zero, or Coke Zero, is a product of The Coca-Cola company It is a low-calorie variation of Coca-Cola specifically marketed to men, who were shown to associate diet drinks with women. It is marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke which has a different flavor profile. Coke Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Poter + Bogusky It is primarily marketed towards young adult males and has been nicknamed "Bloke Coke" in the UK. In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.
Diet Coke
Diet Coke, (called Coca-Cola Light in some countries), is a sugar free soft drink produced and distributed by The Coca-Cola company Unveiled on July 8, 1982 and introduced in the United States on August 9, it is the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola in sales.
